Stories

Marketing 101 - 3 best sellers review

Pretty often I have seen that my ideas would not land, people just don’t grasp them, don’t see them the way I do. The same applies to my pet projects,...

Jim Collins - ground research

I don’t think there are many people around who have not heard about Jim Collins. He is a legendary figure in the world of business literature. Hard to count how...

"Shoe Dog" - 2 minute book review

Shoe Dog: A Memoir by the Creator of Nike. This book was recommended to me by a friend, a big fan of Nike. I hesitated to read it, assumed it...

"The McKinsey Way" - 2 minute book review

The McKinsey, The Firm - I heard this name million times, in news, books, and even movies. I never quite understand what makes this consulting company stand out and succeed...

"Zero to One" - 2 minute book review

Zreo to One intrigued me from the very begining by the story behind how it was created. In 2012 Blake Masters took class “CS 183: Startup” at Stanford lead by...

"A Sense of Urgency" - 2 minute book review

It is hard to disagree with “A Sense of Urgency”, people tend to focus more on the activity rather than output, create a false sense of urgency, resist changes. But...